About us
Hi, we’re BAYZ.
We have a real passion for learning analytics! We have been working in this field for more than two decades. Our trainers come from different backgrounds and we have tons of experience with applying analytics to achieve growth. This real-world experience is brought into all courses.
meet BAYZ
Our team
Abdel Ichou
Managing Director
Natasha Walk
Managing Director
Nanda van Delden
Office Manager
Youssef el Filali
Data & Power Skills Trainer
Edwin Kooge
Leadership Trainer
Ilya Petoukhov
Data & Power Skills Trainer
Kashifa Suddle
Data & Power Skills Trainer
Frank Boesten
Data & Power Skills Trainer
Duncan Jansen
Analytics & AI Trainer
Jordi Frijters
Technology Trainer
Our mission
Build data-literate organizations
In an era where data is everywhere, having a data-literate workforce is indispensable. Skill requirements are changing faster than ever. We empower employees within organizations with the most in-demand data & analytical skills, to ensure your organization keeps its raison d’être, with happy customers and motivated employees.
Our vision
Data is everyone’s job
We truly believe data is everyone’s job. However, this does not mean that everyone needs to be a data scientist. Nevertheless, every person in your company can add a piece to the data puzzle to make better-informed decisions or to improve workflows. Our curriculum empowers each talent at every level to get the most out of data and analytics.
Why BAYZ
We’re practical and personal
Don’t expect classes where you can lean back and receive large amounts of information that you’ll forget as soon as you leave. Our focus is skill-building rather than just knowledge transfer. We ensure that all our participants practice new skills in the context of their real-life situations. We do this by carefully guiding and coaching participants through bite-size pieces of content, and applying the knowledge and insights gained to your own business challenges during and in between our classes. This is what our clients love about us.
Our book
Our knowledge is recognized and set down in our book: ‘Creating value with data analytics in Marketing’. This book is co-written with professors Peter Verhoef and Jaap Wieringa who are affiliated with the University of Groningen.
